BVoc in Retail Management

Programme Description

Retail Sector has been at the helm of India's growth story. The Retail industry in India is vibrant and one of the fastest growing markets in the world especially in the sectors such as modern retail, traditional retail, e-commerce, direct selling, direct marketing etc. The BVoc. in Retail Management is a specialised  undergraduate   bachelor's degree programme which prepares the graduate to acquire such skills so that they become trained skilled manpower in the Retail sector.

Programme Objective:

  • To Provide students with a comprehensive understanding of the theoretical and applied aspects of retail management.
  • To inculcate all the desired skills to meet the needs of today’s customer by procuring the desired merchandise from the retail stores for their personal use.
  • To equip students with skills required to bring the customers into the store and respond to their buying needs.

Learning outcomes of the Programme:

After completing this course students will be able to:

  • Explain theoretical framework of Retail Management
  • Demonstrate the job role of Sales Associate
  • Demonstrate the job role of Team leader in retailing sector
  • Demonstrate the job role of Departmental Manager in an organised retail sector
  • Demonstrate the job role of Store Manager in any retail organisation
  • Effectively use Point Of Sale software
  • Appraise and interpret various acts and laws related to retail sector


BVoc-Retail Management Students put up a stall for AUD printed diaries, pens and T-shirts during Alumni Meet at Kashemere Gate

Students Participated in Retail India Summit and Expo-2018

Special Lecture cum Internship campus placement drive by Decathalon

Moti Nagar Police Station Visit as a part of their Legal Literacy Course

Internship@Shopperstop Janakpuri

Programme Structure

The BVoc programmes offered by SVS follows the levels, per-semester credits allocation and multiple entry and exit options as laid down by the UGC and National Skill Qualification Framework (NSQF).The following table shows the multiple entry and exit points with their duration, NSQF level and qualification granted:

The UGC Guideline for BVoc suggests the following credit distribution for each year of the programme:








NSQF Level Skill Component Credits General Education Credits Total Credits Awarded Duration Exit Points/ Awards Job Roles
4 18 12 30 One Semester Certificate Sales Associate
5 36 24 60 Two Semesters Diploma Team Leader
6 72 48 120   Four Semesters Advanced Diploma Department Manager
7 108 72 180 Six Semesters BVoc Degree Retail Store Manager


Table 1: The exit and entry options Year 1: Semester 1: NSQF Level 4: Certificate Job Role: Sales Associate


Semester 1
Code Course Credit Code Course Credit
Skill Courses General Education Component (GEC) Courses
SVS1RM101 Introduction to Retail 4 SVS1FC101 English Proficiency 101 (Equivalent to Basic Level) AND English Proficiency 102 (Equivalent to Intermediate Level) 3
SVS1RM102 Introduction to Retail Sales 4 SVS1FC111 Life Competencies of Sustainable Employability: Beginner Level 1 3
SVS1RM103   Customer Service and Customer Relationship Management 2 SVS1FC121 Social Connections and Engaged Citizenship (SCEC): My Place in the World: Identity, Society and Power 3
SVS1RM104 Industrial Internship (minimum 30 days mandatory) 8 SVS1FC131 Basics of Computer Applications and ICT Skills 2
      SVS1FC132 Financial Literacy 1
Total Skill Courses 18 Total GEC Courses 12
Total Credits in Semester 1 30


Year 1: Semester 2: NSQF Level 5: Diploma Job Role: Team Leader

Semester 2
Code Course Credit Code Course Credit
Skill Courses General Education Component (GEC) Courses
SVS1RM201   Retail Store Operations 4   SVS1FC102 English Proficiency 102 (Equivalent to Intermediate Level) AND English Proficiency 103 (Equivalent to Advanced Level) 3
SVS1RM202 Advance Retail Sales Skills 4 SVS1FC211 Life Competencies of Sustainable Employability: Beginner Level 2 3
SVS1RM203 Organisation and Team Dynamics 2 SVS1FC221   Social Connections and Engaged Citizenship (SCEC): Democracy, Rights & Social Justice: Negotiating Power and Exclusion in the Contemporary World 3
SVS1RM204 Industrial Internship (minimum 30 days mandatory) 8 SVS1FC231 Legal Literacy and Rights Awareness 1
      SVS1FC232 Numerical Application and Principles of Economics for Business 2
Total Skill Courses 18 Total GEC Courses 12
Total Credits in Semester 2 30
Total Credits in Year 1 60


Year 2: Semesters 3 and 4: NSQF Level 6: Advanced Diploma Job Role: Department Manager

Semester 3
Code Course Credit Code Course Credit
Skill Courses General Education Component (GEC) Courses
SVS1RM301   Advance Retail Store Operations 4   SVS1FC301 Business Communication 1 3
SVS1RM302 Visual Merchandising 4 SVS1FC311 Life Competencies of Sustainable Employability: Practitioner Level 1 3
SVS1RM303 Introduction to Store Management 2 SVS1FC321 Environment and Sustainability 2
SVS1RM304 Industrial Internship (minimum 30 days mandatory) 8 SVS1FC322 Engaging with Disability 1
      SVS1FC331 Engaging with Data 4
Total Skill Courses 18 Total GEC Courses 13
Total Credits in Semester 3 31


Semester 4
Code Course Credit Code Course Credit
Skill Courses General Education Component (GEC) Courses
SVS1RM401 Advance Store Management 4 SVS1FC402 Modern Indian Language: Applied Hindi for Business 3
SVS1RM402 Managing Organisation Dynamics 4 SVS1FC411 Life Competencies of Sustainable Employability: Practitioner Level 2 3
SVS1RM403 Customer Experience Management 2 SVS1FC421 Cultural and Entrepreneurial Landscape of Delhi 3
SVS1RM404 Industrial Internship (minimum 30 days mandatory) 8 SVS1FC431 Economic Applications for Business 2
Total Skill Courses 18 Total GEC Courses 11
Total Credits in Semester 4 29
Total Credits in Year 2 60


Year 3: Semesters 5 and 6: NSQF Level 7: BVoc Degree Job Role: Retail Store Manager

Semester 5  
Code Course Credit Code Course Credit  
Skill Courses General Education Component (GEC) Courses  
SVS1RM501 Buying and Merchandise Management 4 SVS1FC502 Understanding Language Diversity of India 3  
SVS1RM502 IT Application in Retail 4 SVS1FC511 Life Competencies of Sustainable Employability: Expert Level 1 3  
SVS1RM503 Process, Compliance, Loss Prevention and Shrinkages 2 SVS1FC521 Exploring India and its diversity 3  
SVS1RM504 Industrial Internship (minimum 30 days mandatory)   8 SVS1FC531 Business Ethics 2  
      SVS1FC532 Entrepreneurship 1  
Total Skill Courses 18 Total GEC Courses 12  
Total Credits in Semester 5 30  
Semester 6  
Code Course Credit Code Course Credit  
Skill Courses General Education Component (GEC) Courses  
SVS1RM601 Project Study 4 SVS1FC601 Business Communication 2 3  
SVS1RM602 People and Process Management 4 SVS1FC611 Life Competencies of Sustainable Employability: Expert Level 2 3  
SVS1RM603 Industrial Internship (minimum 30 days mandatory) 8 SVS1FC631     SVS1FC632 SVS1FC633 Workshop on:
  1. Understanding Corporate Organisationand HR
  2. Corporate Social Responsibility
  3. Design Thinking
1     1   1  
SVS1RM604 Presentation and Via-Voce 2 SVS1FC634         SVS1FC635 Workshop on:
  1. Advanced Computer Application: EXCEL etc
  b. Using Social Media for Job Networking – Coping with Unemployment - Mock Interviews and Group Discussions - Negotiating and Persuading, Learning to Delegate - Personal Grooming and Behaviour
2       1  
Total Skill Courses 18 Total GEC Courses 12    
Total Credits in Semester 6 30      
Total Credits in Year 3 60      


Admission eligibility criteria: Class 10+2 pass from CBSE or its equivalent from recognised board.

Number of Seats as per the category



Number of seats


NCT Delhi 85 % of seats

General 50%


SC 15%


ST 7.5%


OBC 27%



All India 15% of seats#





ST *






Supernumerary seats**


Grand total seats



  • The NCT category will include those students who have passed their qualifying examination from an institution located in the NCT of Delhi or are residents of the NCT of Delhi.
  • * if there are no SC candidate suitable ST candidates to be taken
  • **Supernumerary seats: for Wards of Armed Forces/Personnel Killed or Disabled in action = 1seat; PWD = 1 seat; Single Girl Child=1 seat, Kashmiri Migrant = 2 seats, students from Jammu & Kashmir = 2 seats; Co-Curricular Activities =1 and Foreign student =1


  • Professor Sitansu Sekhar Jena, Professor & Dean, SVS
  • Mr. Akha Kaihrii Mao, Associate Professor, SVS
  • Dr. Cheryl Jacob, Programme Manager (GEC), SVS
  • Mr Ankush Rathor, Programme Manager (T&H), SVS
  • Mr Nikhil Singh Charak, Programme Manager (RM), SVS
  • Ms Fariha Siddiqui, Programme Manager (ECCME), SVS
  • Ms Harsha Rana, RA, SVS

Fee Structure

  • In SVS tuition fee will be charged @ Rs.750/- per credit. Therefore, in Semester 1 which has 30 credits the total fee towards tuition fee will be Rs.22,500/-.
  • Additional programme enrichment fees will be charged @ of Rs. 1000/- per semester. This is towards industry exposure, special seminars and interactions with industry experts.
  • Student Welfare Fund Rs.500/- per semester.
  • Caution/Security Money of Rs.5000/- refundable on completion of the programme.

Refund of Fee

Before the start of orientation programme (25 July 2018) Rs.1000/- will be deducted. After the start of orientation programme, only the security amount of Rs.5000/- will be refunded.

Fee: Waiver and Procedure

It is the stated policy of the University that no deserving applicant, as far as possible, is denied the opportunity of studying at AUD merely due to her/his inability to pay the fees. To implement this, a comprehensive fee-waiver policy is adopted. The University offers full and partial tuition fee-waivers to students who are in need of support given their economic background. Students with an annual family income of less than Rs. 6 Lakhs will be considered for tuition fee-waiver.

The gross annual family income ceiling (slab-wise) for availing tuition fee-waiver from the economically backward students (other than SC, ST and PwD), is given below:


% of Tuition Fee waiver

Gross Annual Family Income

Slab -1

100% Tuition Fee waiver

Rs 3 Lacs or below




Slab -2

75% Tuition Fee waiver

Rs 4 Lacs or below, but more than Rs 3 lakh

Slab -3

50% Tuition Fee waiver

Rs 5 Lacs or below, but more than Rs 4 lakh




Slab -4

25% Tuition Fee waiver

Rs 6 Lacs or below, but more than Rs 5 Lacs




The University extends full waiver of tuition fees to all students belonging to SC, ST, and PwD categories

Fee Waivers

The University offers full or partial fee waivers to students who are in need of support given their economic background.

Procedure for applying for Fee- waiver and Scholarships

• At the time of admission, a student can apply for fee-waiver by submitting supporting documents. For more information follow the website

• If provisionally admitted to a programme, s/he will be permitted to take admission without paying the fee

• Students, whose combined family income is less than Rs.6,00,000 /- will be eligible for fee waiver. A student will continue to receive fee waiver provided he/she is found to be regular in attending classes and maintains an acceptable level of performance in studies

• SC/ST/PD students are advised to submit their application in the month of February for Scholarships under the SC/ST/PD categories for the academic session of that year.

Student Welfare Fund

The University has created a Student Welfare Fund with the objective of making financial assistance available for meeting the welfare needs of students in need, such as emergent medical assistance, purchase of books and study material, meeting the boarding and lodging expenses equivalent to the amount that is required to avail of AUD hostel facilities, and any other comparable needs of students. Student Welfare Fund

An amount of Rs.500/- per semester is collected from all students towards 'Student Welfare Fund' and an amount equal to that collected from students shall be contributed by the University to this fund. The Student Welfare Fund is managed and monitored by a committee which includes a nominee of the student community.

Through the fee structure as well as the exemptions offered, AUD hopes to inculcate a social sensitivity in its students – to respect what they enjoy as privileges and to be able to serve society in their future professional capacities.

  • The decision of the Admission Committee on all matters of admission will be final.
  • The jurisdiction of any dispute will be limited to the NCT of Delhi.

Admission Procedure

All applications are computerized; there are no paper application forms.

  • A single on-line application form can be used to apply for all three verticals under BVoc programme.
  • Applications forms can be filled on-site at the AUD campuses in Karampura and Kashmere Gate or offsite by logging on to and following the links provided there.
  • Application must be completed by 23rd June 2018.
  • Before you fill the online application form, make sure that you have the following with you:
    • Scanned copy of your recent passport size photograph
    • Scanned copy of your signature

(The scanned copies should be in .jpg format and should not exceed 50 kb (photograph) and 20 kb (signature). If you choose to apply on-site, you are advised to have the scanned copies of your photograph and signature sent to your e-mail account.)

  • A valid e-mail id. The password for the application process will be sent to your e-mail account. After receiving the password, you can log in by entering the e-mail id and the password provided to fill the details in the online application form. Further detailed instructions for filling the form are provided there.

NOTE: For any admission or application related queries please visit the University or call on admission help line numbers (91-11-23863740; 23863743; 28160007) or send an email enquiry to;

Off-Campus Application:

  • Visit the AUD website; you will be directed to the Online Registration page.
  • You will be required to register with a valid E-mail ID, to which a password will be sent. You can then log-in to fill your application form by entering the E-mail ID and the password provided.
  • Fill in required details in the online application form. Further detailed instructions for filling the form are provided on the website. Verify the data entered. No data can be modified after the registration is confirmed.
  • Thereafter, you will be asked to pay the application fee through Internet Payment Gateway. Confirm payment through credit card / debit card or internet banking.
  • After successful online payment, you will be directed back to the admission website. A page (Acknowledgement) will appear stating the candidate's name, registration number, address, space for photograph and space for signature. You will need a scanned copy of your passport size photo and signature to upload at this point in the application form.
  • If you are not able to upload your photograph and signature, take a printout of the page, affix your recent passport size colour photograph, and put your signature or thumb impression at appropriate places. Send the completed application form to the address given below in 7).
  • In case you are paying application fee by DD, you must send the DD (made in favour of 'Ambedkar University Delhi'), along with a print out of the application filled by you to:

The Admissions Office,
Ambedkar University Delhi,
Shivaji Marg

New Delhi 110015

The hard copy of your application form, must reach AUD by post, latest by 23 June 2018.

On campus application:

Assistance is available at AUD campus, to help you fill the computerised application form and apply for admission:

  • Visit the AUD campus at Karampura or Kashmere Gate with the necessary documents and information required to complete the application form.
  • You must first make the payment for the application fees at the Admissions office. You may pay your application fee in cash or through a Demand Draft drawn in favour of “Ambedkar University Delhi”, payable at New Delhi. (You are advised to keep the cash payment receipt or demand draft details in hand while filling the application form.)
  • Proceed to help desk at the admission office to fill your computerised application form. You will be required to follow all the steps that are to be followed in case of off-campus application. Keep ready the scanned copy of your passport size photo and signature and all other information and Caste/Category Certificate (if applicable). You will also need the original passport size photo to affix on the printed copy of the form.

NOTE: The application process must be completed by 23rd June 2018 and the Demand Draft paid for application must be submitted in hand or sent by post to reach the University office by 4 p.m. on 23 June 2018.

Weightage during admission will be given in the following way:

i) 40% weightage will be given to class 10+2 marks
ii)10% weightage will be given to students with vocational subject in class 10+2 (CBSE recognised vocational subject)
iii)25% Vocational Aptitude Test
iv)25% weightage will be for Personal Interview

Stages for selection:

There will be 2 stages of selection before the final offer for admission list is prepared.


On the basis of Class 12 marks (points) + Points awarded for vocational Subject + Marks secured in Vocational Aptitude Test (VAT). Short listed candidates will be called for an interview. Interview will take place from 3rd to 5th of July 2018.


Final offer for admission will be based on the cumulative score on all the 4 criteria of Class 10+2 marks, points awarded for vocational subject in class 10+2, marks secured in VAT and the interview points.

Successful candidates will be required to submit

  • A certificate of their date of birth
  • Attested copies of a character certificate from the Head of the Institution last attended
  • Transcript of marks and certificate of the last examination passed,
  • Certificates of belonging to a reserved category, where applicable.

They will be required to bring their original certificates for verification at the time of admission. They will also have to submit affidavits, both personal and from their parent/ guardian, in the format provided on the website of the anti-ragging regulations.

Students must note that no acknowledgement or any other communication will be sent to individual candidates. Candidates must consult the website and/or the notice boards of the University for checking the status of their application.

Admission Updates

Online Application Form